Nichchar Charm
A farm that prioritizes putiry-free from pathogens, toxins, and harmful substances-is the starting point for optimal health. At Nichchar Charm, every step of the journey is handled with care and precision. We work hand in hand with Thai farmers to grow produce that’s not only beautiful and delicious but also sustainable. Our watermelons originate in Ban Bueng District, Chonburi Province, where Khun Nichcha Gaewsuriya – a visionary with over 24 years of experience – has dedicated her life to refining watermelon cultivation and uplifting local farming communities. Her leadership and innovation have earned her the title, “The Watermelon Queen of Thailand”.
Born from her unwavering passion, the Nichchar Charm brand was created to share Thailand’s finest watermelons with the world. Under the guiding philosophy : “Cultivated with Care, Attentive to Every Natural Process – From Origin to Outcome, with Sustainable Innovation”, We uphold the value of quality, community, and responsible agriculture.
Backed by over 24 yeas of research and partnerships with more than 400 expert farmers across 20 provinces, we ensure strict quality control from seed to harvest. International standards such as GAP and GMP Primary have certify our process, ensuring excellence from farm to consumer.
To us, watermelons are not just refreshing fruits – they are a work of nature’s art, crafted for premium enjoyment. Our exclusive seedless varieties come in radiant hues of red, orange, yellow, and pinkish-red. Each bite offers a crisp texture, signature aroma, and deeply satisfying sweetness. But we go beyond fresh produce. Through innovative produce development, we bring out the full potential of every watermelon – from 100% watermelon slushies and frozen cuts to pickled rinds and ready-to-enjoy pack to cater to the needs of modern, health-conscious consumers.
We invite you to immerse yourself in our farm-to-table luxury experience, a celebration of taste, health and heritage. Each product delivers not just freshness, but also value, elegance, and an unmistakable essence of Thai agricultural pride. Nichchar Charm is ready to bring joy and premium watermelon experience to tables around the world – powered by innovation, nurtured with care, and driven by deep-rooted passion.
Story Line
The First step of Thai Watermelon Charm
1998
The beginning of Nichchar Charm
In 1998, during Thailand’s economy crisis, Nichcha and Bucha Gaewsuriya shifted from the fresh vegetable retail business to wholesale and retail watermelon trading. Faced with countless challenges, they persevered-with passion, resilience, and continuous learning-laying the foundation for what would become Nichchar Charm.
2013
Innovating speciality watermelon varieties
Founded in 2023, Nuch-Cha Thai Melon Co.,Ltd. Aim to deverlop speciality watermelon varieties that cater to the unique tastes and climates of Thailand. The company has established a robust partnership with leading retail chains, demonstrating a strong commitment to quality and innovation in delivering premium watermelon to consumers across the nation.
2021
The birth of Nichcha Farms
In 2021, during the height of the COVID-19 crisis, Nuch-Cha Thai Melon Co.,Ltd was forced to close due to severe economic impacts. However, with unwavering passion and resilience, Khun Nichcha and Khun Buncha saw a new opportunity and chose to begin again. They established a new company under the name Nichcha Farms Co.,Ltd., marking a bold new chapter in their journey.
2023 – Present
In response to significant business growth since 2023, Nichchar Charm Co.,Ltd. Was founed to explore new opportunities and execute strategic marketing initiatives both in the domestic and international markets. At the same time, we are still dedicated to the continuous research and development of new watermelon varieties with the goal of becoming the most popular watermelon brand among consumers.
